The birth of an idea
Back to basics, short circuits, local and artisanal consumption – these are just some of the issues and messages that have been resonating in the ideologies of the people of France and the rest of the world in recent years.
These are powerful subjects, which demonstrate the extent to which our consumption patterns are changing. Supermarkets are even becoming players in the “local and artisanal” arena, communicating extensively on their local alliances with small-scale producers.
Despite this movement, we remain in a liberal society in which producers are unable to earn a viable income.
These producers are unable to express their difficulties, have little leverage to make themselves heard, and are often dependent on a single buyer, generating one-way negotiations…
To change the situation, they have two options :
The choice of diversification
to avoid dependence on a single buyer
Mastery of dairy processing
like some PDO, where the cheese factory belongs to the producers. Today, these producers earn more than €700 per 1,000 litres of milk… they are the best paid in the whole of France.
« Why not combine these two solutions, diversify and process a part of the milk produced ! »
A team and partners
For this adventure, the team is made up of committed men and women, close friends, but also partners with whom we have created strong links. They all contribute their energy, knowledge and experience to ALBORA:
nidépices
for marketing, design, communication and sales strategy
KPMG Pontarlier
for structuring financing, accounting and financial management of the company
Bpifrance
for financing the company
BPS Avocat d’Affaires
for the structure, optimisation and protection of the company
Le Crédit Mutuel
for financing the company